Search Engine Optimisation Tips For 2019.
Search Engine Optimisation keeps evolving all the time. To stay at the top of the game, you need to learn the new strategies that you could use to ensure you increase traffic to your page. Every business is trying to capture online customers, and hence, the competition is stiff. Using SEO is an important marketing strategy which, when used well, will significantly boost your business’ performance. The optimisation allows more online customers to find you by increasing the traffic to your website. You will find that some of the old SEO techniques and methodologies are no longer in use, and this calls for new strategies. This, however, should not worry you. As long as you invest your time in learning how best you can take advantage of the online platforms, to increase traffic to your website, your business with thrive. Below are some of the 2019 SEO tips any business person could use.
Optimise On Mobile Devices.
It is quite clear that mobile use is on the rise. Everybody wants to stay connected, and you will find most people on their mobile devices most of the times. You could take advantage of this dependency on mobile phones by mobile users. It is essential that you optimise your website for mobile users, to enable them to track you easily. You can start by testing how your site performs across mobile phones. Check for the site’s performance and loading time. If your site takes a lot of time to load on a mobile phone, it may cause you to lose the opportunity to engage with new customers. Most mobile users tend to neglect a site or shift their focus to something else if they realise that the site takes a lot of time to load. Ensure that users can access your site easily through mobile phones, by minimising the loading time. Apart from the speed, see to it that you have a responsive website as well.
You have to remember that the main factor that will drive online users to your website is high-quality content. If you rarely update your website, do not expect the number of visitors on your site to increase. Visitors want to engage with you, only if you offer relevant and reliable information. The content you put out there has to be interesting, useful and engaging. Take time to research on your niche. Ensure you develop content that suits your niche and try not to divert too much from that niche. If possible, develop great content about the most researched topic, in your area of expertise. This will help you to cater to the needs of the target audience. Remember you also need to give your visitors a reason to come back to the site. Furthermore, if you produce high-quality content, the visitors may bookmark your website, and these bookmarks boost your SEO ranking.
Voice Search Optimisation.
Without a doubt, voice search and voice recognition are becoming very common. Most people have started embracing voice devices such as Siri, Google Assistant and even Cortana to search for things online. More consumers are expected to use voice commands in 2019. This means that one has to understand which keywords consumers use in their voice search, for them to successfully attract customers to their website. Google has also embraced artificial intelligence in the search engine optimisation. Therefore, businesses have to take advantage of these advanced technologies if they want to be ahead of the game. For you to be able to prepare yourself for voice search, ensure you use long tail keywords, which are commonly used by the visitors to request for information. Once you select the long tail key phrases, use it several times in your content to get the best results. While voice search may seem to be in its early stages, remember that it is going to be the future of each device.
Images are a great marketing strategy if you want to increase awareness about your product or service. For images to improve your SEO ranking, you have to ensure you optimise all the images you intend to use. Avoid huge pictures because they tend to slow the loading time of your page. Compress the images to make the page interesting and reduce the loading time. Another trick you could use is to insert strategic keywords on the pictures, either as a title of the image or description. Such moves will help to increase traffic to your website.
SEO is an excellent marketing strategy for any business. It determines how well you perform in the industry. You, therefore, need to have an updated SEO plan for your business, especially since most SEO strategies keep changing now and then. Focus on optimising images, using relevant keywords, voice commands and producing high-quality content in 2019, if you want to increase traffic to your website.